Gogodigital, for more than 15 years in the web development business, offers Web Marketing service for all its customers.
What is Web Marketing
As the Internet became more widespread over time, and its business potential grew, quickly became clear that it was necessary to begin developing a Marketing applied to the Web.
Online marketing integrates with classical Marketing but following specific activities and rules for the web sector, and in all its channels, such as websites, social media, e-mail, search engines, apps, e-commerce platforms, etc…
Marketing Objectives applied to the Web
The main objectives are:
- reach a specific audience
- Increase traffic to the website
- generate leads and conversions
- improve reputation
- bring new customers
- retain existing customers
Marketing Online Features
Many techniques for promoting a company, product or person are part of Online Marketing. The most frequently used activities and strategies are:
- SEO (Search Engine Optimization):
the Optimization of Content Website, structure and source code to improve search engine visibility
- SEM (Search Engine Marketing):
the use of tools made available by the Search Engines themselves, such as Google ADS, to improve the site positioning in searches
- Social Media Marketing:
the use of the best social networks to promote their activities or products
- Influencer Marketing:
the use of influencers, people who have a strong social media presence and influence, to promote a product or service.
- Content Marketing:
the creation and dissemination of content such as text, video, graphics and audio to attract visitors to the site and promote the company’s brand
- Email Marketing:
sending advertising or informational messages to customers through the use of email and newsletters
