WooCommerce Customer Specific Pricing
Set different WooCommerce prices for individual customers, create personalized price lists and manage B2B pricing without being limited to a single price for every user.
Standard WooCommerce pricing works well for traditional online stores, but B2B companies, wholesalers, distributors and businesses with negotiated commercial agreements often need more flexibility.
With WooCommerce Customer Specific Pricing, Customer A can pay one price while Customer B pays another for the same product. You can combine individual customer pricing with user roles, price lists and other B2B pricing strategies.
Individual Customer Pricing
The same product, different customer prices.
Prices shown above are an example of a customer-specific WooCommerce pricing scenario.
What is WooCommerce Customer Specific Pricing?
Customer-specific pricing allows a WooCommerce store to display different prices according to the individual customer who is logged in.
Individual Customers
Assign dedicated WooCommerce prices to individual customer accounts instead of applying the same price to everyone.
B2B Customers
Manage specific commercial conditions for wholesalers, retailers, resellers, distributors and corporate accounts.
Custom Price Lists
Organize pricing according to different customer groups, commercial agreements or dedicated B2B price lists.
Personalized Pricing
Translate negotiated customer conditions into the prices displayed directly inside your WooCommerce store.
Customer-Specific Pricing vs Role-Based Pricing
WooCommerce role-based pricing and customer-specific pricing are related, but they solve different ecommerce requirements.
Role-based pricing applies the same pricing rule to all users belonging to a specific role, such as Wholesale Customer, Dealer or Distributor.
Customer-specific pricing goes one step further: a particular customer can receive a dedicated price that is different from both the public price and the standard price assigned to their role.
This makes individual pricing particularly useful when your business negotiates prices directly with customers.
Role-Based Pricing
Everyone assigned to the same WooCommerce role receives the same pricing conditions.
Customer-Specific Pricing
A single WooCommerce customer can receive their own individual product prices and pricing conditions.
When do you need WooCommerce Customer Specific Pricing?
Individual customer prices are especially useful when ecommerce pricing reflects real commercial agreements.
Wholesale Ecommerce
Give individual retailers or wholesale customers dedicated purchasing prices.
Corporate Accounts
Apply negotiated commercial conditions to companies with specific contracts or purchasing agreements.
Distributors & Resellers
Manage different purchasing conditions according to the distributor or reseller account.
Negotiated Prices
Bring offline negotiated prices into WooCommerce and display them automatically to the correct customer.
VIP Customers
Reward selected customers with dedicated product pricing without changing the public WooCommerce price.
ERP & CRM Pricing
Extend customer pricing with custom integrations when your price lists originate from an ERP, CRM or external API.
WooCommerce Customer Specific Pricing Plugin
You don’t necessarily need custom development to implement customer pricing in WooCommerce.
Our WooCommerce pricing plugin is designed for stores that need more control over how prices are assigned to customers, roles and B2B buyers.
Personalize pricing for individual WooCommerce users.
Create different pricing conditions by customer role.
Support wholesale and professional ecommerce scenarios.
Build a more flexible WooCommerce pricing strategy.
Ready to implement customer pricing?
See the complete plugin features, pricing and purchase options.
View WooCommerce Pricing PluginHow WooCommerce Customer Specific Pricing Works
The store continues to work normally while WooCommerce displays the appropriate pricing conditions for each customer.
Install
Install and configure the WooCommerce pricing plugin.
Define Customers
Select individual customers, roles or B2B pricing scenarios.
Set Pricing
Configure the appropriate prices and commercial conditions.
Customer Logs In
WooCommerce automatically displays the correct pricing.
Ready to Add Customer-Specific Pricing to WooCommerce?
Discover our WooCommerce solution for individual customer prices, B2B pricing, user roles and advanced price lists.
Need More Than a WooCommerce Pricing Plugin?
A ready-made plugin can solve many WooCommerce customer pricing requirements, but some B2B ecommerce projects need deeper integration with existing company systems.
Gogodigital develops custom WooCommerce pricing systems for businesses with advanced workflows, external data sources and complex commercial rules.
Plugin or Custom WooCommerce Pricing Development?
Ready-Made Plugin
Choose the plugin when your customer pricing requirements can be managed directly inside WooCommerce.
- Faster implementation
- Lower initial cost
- Designed specifically for WooCommerce
Custom Development
Choose custom development when customer pricing depends on company-specific systems, integrations or business logic.
- ERP and CRM integrations
- Custom APIs
- Complex business rules
WooCommerce Customer Specific Pricing FAQ
Common questions about individual customer prices, B2B pricing and WooCommerce price lists.
Start Using WooCommerce Customer Specific Pricing
Create personalized prices, manage B2B customer pricing and build a more flexible WooCommerce pricing strategy.
View WooCommerce Pricing PluginNeed a Custom B2B Pricing System?
If your WooCommerce pricing depends on ERP data, external APIs, customer contracts or complex business rules, tell us how your current pricing process works.
