Ecommerce Development Rome

We design and develop e-commerce websites for companies and professionals in Rome and across Italy: fast, scalable, and sales-ready platforms.

E-commerce development in Rome on WooCommerce, PrestaShop, Magento, Shopify, and custom solutions: fast sites, technical SEO, and integrations (payments, shipping, ERPs).

E-commerce Projects for Businesses

Over the years, we have developed e-commerce sites for companies in Rome and the Lazio region, operating in various sectors with highly specific needs. Each project stems from concrete goals: increasing online sales, automating internal processes, integrating the e-commerce platform with an ERP, or creating a scalable long-term platform.

E-commerce for a Retail Company

• Sector: Retail
• Client: shop.solomons.it
• Technology: WooCommerce
• Requirement: To sell a product catalog online with simple management and secure payments.
• Solution: Custom e-commerce development, user experience optimization, and configuration of payments and shipping.
• Result: A stable online store, easy to manage, and ready for marketing and SEO activities.

B2B E-commerce with Custom Price Lists

• Sector: B2B
• Client: reseller.solomons.it
• Technology: WooCommerce with advanced features
• Requirement: To manage clients with different pricing and restricted orders.
• Solution: E-commerce with role-based access, custom price lists, and a tailored purchasing flow.
• Result: A digitized sales process and a reduction in manual requests from clients.

E-commerce Integration with ERP

• Sector: Retail
• Client: Casa dello Sport
• Technology: ERP Integration
• Requirement: To synchronize products, orders, and customers between the e-commerce site and the ERP.
• Solution: Custom integration with automatic data synchronization.
• Result: Saved operational time, fewer errors, and consistently updated data across systems.

E-commerce Integration with ERP

• Sector: Retail
• Client: Trancanelli
• Technology: ERP Integration
• Requirement: To synchronize products, orders, and customers between the e-commerce site and the ERP.
• Solution: Custom integration with automatic data synchronization.
• Result: Saved operational time, fewer errors, and consistently updated data across systems.

Do you have a similar need for your business?

Request a free analysis of your project

E-commerce Development in Rome

E-commerce website development has become a fundamental element in today’s digital landscape.

With evolving shopping habits and the exponential growth of electronic commerce, offering customers a simple, secure, and engaging online shopping experience is essential to remain competitive. Companies that invest in a high-performing e-commerce site have the opportunity to expand their market globally, increase conversions, and build customer loyalty.

The development of an e-commerce site requires advanced technical skills, a deep understanding of user experience, and a solid digital marketing strategy.

Our web agency in Rome, with years of experience in the online software development sector, offers customized solutions that meet the specific needs of every business.

Our integrated approach combines captivating design, advanced functionality, and cybersecurity to create a robust, scalable, and user-friendly e-commerce website.

E-commerce Portfolio

We build e-commerce sites in Rome for companies and professionals on WooCommerce, PrestaShop, Magento, and Shopify (as well as custom solutions ). Our projects are fast, scalable, and SEO-ready, with integrations for payments, shipping, and ERPs.

Examples of projects (selection). During our call, we can show you cases similar to your industry.

Shop Solomon's

Ecommerce Websites

Sym Italia

Artes 5

Eurobearings

Artes 4

Divisione Calcio a 5

Eleven S.r.l.

CNOS-FAP Lombardia

Formiche.net (Ed. 2024)

Creating an e-commerce site also means facing significant challenges, such as database management, payment system integration, and protecting sensitive customer data. Our experience allows us to guide you through every phase of the project, ensuring a state-of-the-art technical solution and a platform that evolves with market dynamics.

E-commerce Development in Rome

A team of web developers, digital marketing specialists, and user experience experts from our web agency is at your complete disposal. Our goal is to analyze your specific case to propose the development of a custom e-commerce site, perfectly calibrated to your business needs.

What distinguishes our approach is the extreme customization of the site, designed to meet the unique needs of each client. Thanks to our consolidated experience in design, web platform analysis, and business strategy development, we create solutions that not only attract attention but also maximize conversions and offer users a unique and memorable digital experience.

A modern E-commerce site must offer advanced features covering every aspect of online management. Key features include:

• Management of products, variations, categories, and tags
• Integrated inventory management
• Order tracking and automated sales workflow management
• Advanced customer management with loyalty systems
• Implementation of coupons, discounts, and targeted promotions
• Collection and display of reviews and feedback
• Multiple payment methods to ensure secure transactions
• Various shipping options and logistics management
• Support for multilingual and multi-currency to expand business into international markets

Strengths of an E-commerce Website

The main strengths of an e-commerce website should include:

1. Ease of Use: An intuitive interface and simplified navigation are essential to guide the user through the purchasing journey.
2. SEO Optimization: A well-structured and search engine optimized site is crucial to be found online. Our SEO consultants are ready to help you improve your e-commerce visibility.
3. Scalability: The platform must be able to grow with your business, allowing you to add new products and features without compromising performance.
4. Speed and User Experience: Fast loading times and an optimal user experience are fundamental to reducing abandonment rates and increasing conversions.
5. Security and Updates: A secure, updated, and constantly monitored site protects both company and customer data.

Technology for E-commerce Websites

One of the first steps in creating an e-commerce site is choosing the most suitable technology platform. There are numerous options on the market, including Shopify, WooCommerce, Magento, Prestashop, and many others. Each platform has specific advantages and disadvantages, so it is essential to select the one that best meets your business needs and budget.

For example, Shopify offers an extremely user-friendly experience, ideal for those who want to quickly launch an online store without dealing with complex technical issues. In contrast, WooCommerce, integrated with WordPress, allows for high customization and access to a vast ecosystem of plugins and themes, giving you full control over design and functionality.

Furthermore, platforms like Magento are designed for large-scale e-commerce projects, where managing a vast catalog and scalability are indispensable. Magento provides advanced features and customization, although it requires specific technical skills. Prestashop, on the other hand, offers a good balance between advanced features and ease of use, making it a valid choice for many businesses.

Choosing the right platform depends on multiple factors: budget, project complexity, expected traffic volume, and specific business needs. Relying on expert consultants to evaluate these aspects is crucial for building a high-performing e-commerce site capable of growing over time.

Requirements Analysis

The requirements analysis phase is when the functional and non-functional specifications of the e-commerce site are defined. This step includes defining the target audience, analyzing the competition, identifying the products to be sold, and determining the essential features for the success of the online business.

A thorough requirements analysis allows for a clear strategy and helps avoid unforeseen issues during the later stages of the project, ensuring that the final site precisely meets the business’s needs.

E-commerce Design

The design phase is fundamental to ensuring the success of your e-commerce site. During this process, we define the guidelines for the site’s architecture, navigation structure, and user interface—key elements for providing an intuitive and engaging user experience.

Our team of experts works on creating wireframes and mockups, indispensable tools for visualizing the layout and content organization before the development phase. This approach allows us to identify potential issues and make changes quickly and efficiently, ensuring that every site function is easily accessible.

Design is not just about visual appearance: we also study the information hierarchy, content layout, and the integration of payment and order management modules. Adopting a user-centric approach, which considers the needs and expectations of potential customers, is essential for building a competitive and high-performing e-commerce site.

E-commerce Development

Once the design phase is complete, we move on to the site’s development: a crucial moment when the designed solutions come to life. We use the most advanced technologies, following modern standards like HTML5, CSS3, and JavaScript, to create a high-performing, responsive, and accessible e-commerce site from any device.

Our approach involves writing clean, modular, and easily updatable code, which allows for quick maintenance and the seamless integration of new features. Every element is developed with special attention to security, performance, and user experience.

Configuring the e-commerce site for transactions is a fundamental aspect. Build your E-commerce with an expert digital agency. Our agency specializes in e-commerce development in Rome (and beyond ). We implement various security and integration measures, such as:

• Fast and Functional E-commerce Development: Clean and essential code development, installation, and configuration of a caching system for ultra-fast performance.
• SSL Certificate: Installation and configuration of an SSL certificate to encrypt data and ensure security during online transactions.
• Payment Options: Integration of multiple payment solutions (credit cards, PayPal, bank transfers, etc.) to offer customers a wide range of secure and reliable methods.
• Order Management System: Creation of an integrated system that monitors purchases in real-time, manages stock, and sends automatic notifications to customers, improving operational efficiency.

During development, we pay special attention to performance optimization: techniques like caching, compression, and file minification are implemented to ensure reduced loading times and a smooth user experience. Furthermore, the site is integrated with third-party platforms, such as ERP and CRM systems, to offer complete and integrated business management.

Finally, the e-commerce site development process includes a series of in-depth tests in a staging environment to verify compatibility and proper functioning across different platforms and devices. Only after passing these tests is the site deployed and continuously monitored to ensure performance and security are maintained.

Custom E-commerce Solution Development

We offer custom E-commerce solution development to enhance your online presence and optimize business processes.

E-commerce ERP Integration

Integrate digital platforms with advanced systems and e-commerce platforms for efficient and integrated data management.

Mobile E-commerce App Development

We create intuitive and high-performing mobile apps to improve interaction with your customers and E-commerce wherever they are.

E-commerce Data Analysis

We transform data into growth strategies using advanced business analytics tools.

E-commerce Software Testing

We verify the quality of digital products through in-depth testing and proven methodologies.

E-commerce Project Management

Rely on our experts for agile, results-oriented E-commerce management, always respecting timelines and budgets.

ERP Integration

When required, GoGoDigital creates custom integrations between the e-commerce site and all types of ERP systems. This integration allows for dynamic product loading, real-time inventory monitoring, and automatic order submission to the client’s ERP.

For example, we can integrate solutions like the Atelier98 plugin for WooCommerce or for Prestashop, ensuring precise, real-time synchronization between the site and the management system.

See also: custom ERP development

Testing and Deployment

Once development is complete, the site undergoes a series of in-depth tests to verify its proper functioning. During this phase, functional, usability, performance, security, and compatibility tests are performed, ensuring that every component meets the highest quality standards.

Tests include verifying order management, payments, intuitive navigation, and correct display on different devices and browsers. Load and stress tests are also conducted to assess the site’s ability to handle high traffic peaks.

Once this phase is passed, the site is deployed through a gradual and controlled process. During the transition, the system is constantly monitored to intervene promptly in case of anomalies, thus ensuring a consistently smooth and secure user experience.

Deployment is followed by continuous monitoring, which allows for the detection and correction of any issues and the implementation of updates and improvements in real-time.

SEO Optimization

Gogodigital, a web agency in Rome, specializes in e-commerce site development optimized for SEO.

We adopt a comprehensive SEO strategy that includes content optimization, URL structure, correct use of HTML tags, and the implementation of structured data (Schema.org ). This approach ensures that the site is easily indexed by Google and achieves top positions in search results.

Further reading: Google Search Central (SEO guidelines )

Online Marketing

Promoting the e-commerce site is just as important as its technical development. For this reason, our web agency in Rome offers comprehensive online marketing services, including Google Ads campaigns, social media marketing, and email marketing strategies.

An effective online marketing strategy can increase the site’s visibility, attract new customers, and retain existing ones, contributing significantly to the business’s success.

Maintenance and Updates

Once the e-commerce site is launched, it is crucial to ensure its continuous maintenance to keep all functionalities operational and secure.

Maintenance includes regular software updates, security monitoring, data backups, and prompt intervention in case of technical problems. A constantly updated site not only protects customer data but also improves performance and user experience.

Frequently Asked Questions about E-commerce Development in Rome

How much does it cost to build an e-commerce site in Rome?

It depends on the catalog, features, integrations, and SEO goals. A professional project should be estimated after analyzing requirements and priorities.

How long does it take to go live?

On average, from a few weeks to several months, depending on complexity, content, payments, shipping, and ERP integrations.

Is WooCommerce or Shopify better?

It depends on your goals: WooCommerce is more flexible and often better for SEO; Shopify is faster to launch but more restrictive. You can find a complete comparison on our blog.

Do you also handle SEO and advertising campaigns?

Yes, we integrate technical SEO, content, and performance campaigns to drive traffic and sales, not just to “put a site online.”

Quote

Creating an e-commerce site requires multidisciplinary skills, ranging from user interface design to programming, from database management to cybersecurity. For this reason, it is important to request a personalized consultation from industry experts.

Contact us for a free quote and discover how we can help you build a state-of-the-art e-commerce site, capable of supporting your business’s growth and ranking among the top search results.

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